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Isolation Effect The Isolation Effect (also known as the Von Restorff Effect) is the tendency to recall something that stands out in a group and afford it more weighting than its peers. Items that stand out from their peers by color, shape, position, size, and texture are more memorable. Serial Position Effect The Serial Position […]
Including 5 common principles in practice UX Psychology plays a big part in a user’s experience with an application. By understanding how our designs are perceived, we can make adjustments so that the apps we create are more effective in achieving the goals of the user. To help you understand the perception of the user, I […]
It’s easy to think of design in terms of tangible objects, like a smartphone or a chair, or in terms of digital products, like a website or an app. But what about those experiences we can’t touch or see? This is where service design comes in. Just like UX, service design is all about creating a […]
As designers, we need to break from our language of users and consumers to truly servepeople. Illustration byShaoFujita In the last ten years, with the development and popularisation of Design Thinking, in wider business context we fully adopted the term user experience (It was Donald Norman, a user experience architect, who coined the term and […]
Since the very dawn of the web, links have been a foundational element of the online experience. Nor has their prevalence dwindled: studies show that following links is one of the most frequent actions carried out by people browsing the web. Over the past 30 years, designers have tried different looks for the link, but […]
And before you start judging, hear me out One of the books I read this year was Steal Like An Artist by Austin Kleon. The authorexplains how the best work is bornfrom stealing elements from other creators, and then building uponthem – and I agree with that. So no, Im not asking you to put […]
Do you like fantasy movies? If you don’t, it’s about time to start watching them, because what we have seen in sci-fi and fantasy films in the last decade is getting real with every new technology advancement. Everyday things around us are becoming smarter, sometimes even smarter than ourselves. And when you think about it […]